Course Structure


Avaptech offers six several weeks of expert SEO exercising in Chandigarh with live tasks. In six several weeks exercising you will learn completely on the web page and off web page internet marketing. Select your service provider in SEO and you will create your upcoming in SEO. Avaptech Provide Professional Search Website Optimization Training Programme.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
[1] SEO may target different kinds of search, including image search, local search, video search, academic search.
[2] News search and industry-specific vertical search engines.

All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO Course syllabus

Unit I : Internet & Search Engine

»  Introduction about Internet Marketing
»  Division of Internet Marketing
»  Working Methodology of Search Engine
»  Importance of SERP
»  Google Search Engine Architecture
»  Search Engine Algorithms
»  Page Rank Technology

Unit II : Webmaster Tools

»  How to add an website in Analytic Tool
»  Verification Module
»  Web Configuration
»  Web URL Parameters
»  Crawl Errors and Statistics
»  Blocking the Crawler and blocked pages
»  Website Traffic
»  Keyword Search Queries
»  Keyword Optimization and Sitemaps
»  Remove URLS from index

Unit III : Keywords Research and Analysis

»  Basic Structure of Keyword Research
»  Business Analytics and Analysis
»  Keyword types
»  Keyword Research Methodology
»  Analytic tools for Keyword Research
»  Competitive Analysis Methods
»  Arrangement of Keyword structure
»  Researching of local keywords

Unit IV : On-Page Optimization

»  Basics of Website Designing/Development
»  Onsite Optimization Basics
»  Importance of Exact Match Domain
»  Website Structure and Navigation Menu Optimization
»  HTML Validation using W3C
»  Filename Optimization
»  Title Tag Optimization
»  Meta Tags Optimization
»  Headers Optimization
»  SEO Content Writing
»  Anchor Links Optimization
»  Optimization for Image Tag section
»  Website Footer Optimization
»  Sitemap creation for HTML and XMl
»  Testing file of Robot.txt

Unit V : Off-Page Optimization

»  Introduction to Offsite Optimization
»  Submission to search engines
»  Linking Building Strategy
»  Types of Linking Methods
»  Directory Submissions for SEO
»  Social Bookmarking
»  Local Business Listing
»  Classified Business Listing
»  Email and Forum Signatures
»  SEO blog site optimization
»  Press Release Submission
»  Article Submissions
»  Video Submissions
»  Social Media Optimization (SMM Techniques)

Unit VI : SEO Reports and Status

»  Website Page rank Position
»  Google Analytics Status
»  Installing Google Analytics
»  Basics of Google Analytics
»  Visitors Reports
»  Geographic Reports
»  Traffic Sources Reports
»  Target Keywords Reports